We Make More Happy Customers

Transforming companies to improve financial performance, increase competitive advantage, and unlock growth through great customer experience

What we do

We partner with ambitious, forward-thinking companies to raise their game and get more customer happiness. We're here to help transform your business into a powerhouse of customer loyalty and advocacy.

Ready to Thrive?
Let's Make More Customers Smile

Improved financial performance due to higher loyalty and retention leading to more repeat business and positive referrals.

Enhanced brand image boosting sales, market effectiveness and loyalty.

Adapt swiftly to evolving market demands and customer needs, creating inventive solutions.

Improved employee experience, increased engagement levels, enhanced talent attraction and retention.

Connect Customer Happiness to The Bottom Line

Our approach is to help transform your business into a powerhouse of customer happiness, empowering you to deliver experiences that don’t merely satisfy but mesmerise your customers, turning them into not just repeat buyers but passionate brand advocates that boost your bottom line.

From CX audits, journey mapping and experience design to strategy development, team empowerment or embedding a customer-first culture, we’re here to guide you every step of the way with a comprehensive suite of solutions that are tailored to your business.

Book a call now

What they say

“He delivered the desired improvements which led to record customer satisfaction, growth and profitability."

Tom Stables CEO

National Express UK & Germany

"Working with Vinay was exceptional. I’d highly recommend Vinay. He makes CX truly accessible and more importantly, own-able, to his audience"

Emma Gray

MD InnTravel

"I physically saw the light bulbs going on in people’s heads as they understood why they had previously struggled"

Dawn Cox

Head of Audi Customer Service Development UK

"He brought a clear vision, great charisma, a real team ethic, and a drive to push boundaries further. I couldn't think of a better advocate for what true transformation can achieve! He makes stuff happen."

Simon Collinson

VP SalesForce UK

"He has a unique capability to have a deep understanding of digital and customer experience...he sees the art of the possible where others might not"

Megan Neale

Founder Limitless Technology

“His ability to analyse the needs of the organisation, translate these into key deliverables and helped us to create a clear vision."

Mandy Scott Hopkins, Learning Partner

“He took on the challenge of completely redesigning the structure, approach and strategy of delivering customer experience. He's the kind of person that can lift a whole team and completely change their direction and mentality."

Jonathan Pollard, Commercial Director

National Express

About us

The Shine in our Star

Vinay Parmar is the guiding force behind Dhruva Star. His passion and energy along with infectious enthusiasm for customer experience has translated into an impressive track record and recognition as one of the top CX leaders in the industry.

A former Chief Customer Experience Officer in a FTSE 250 business, Vinay has over three decades in CX across diverse industries. He’s not a theorist or textbook practitioner, Vinay’s been in the trenches and earned his stripes.

One of his great strengths is making customer experience simple, cutting through the ‘fluff’, jargon and buzzwords that often surrounds it. He is all about tangible results that impact your bottom line.

Vinay’s past experience comes from working with brands like:

Meet the team

"Dhruva Star is your guide to finding your perfect route to More Happy Customers."

If you like what you’ve seen and want to talk about how we can help you. Book a discovery call now.